AI ROI Calculator Widget for Roofing Website
The Problem
Embed an interactive quiz on the roofing company website that asks homeowners about their architectural style, roofing material preference, home value, square footage, and target budget, then instantly calculates the projected home value increase from a new roof and prompts them to request a formal quote.
How It Works
Homeowner inputs: architectural style selection, roofing material preference, home value (from Zillow or similar), square footage, target budget
AI/logic layer calculates estimated ROI and home value increase based on inputs, reframes the roof replacement as an investment rather than an expense, and presents personalized results with a clear call-to-action
Personalized ROI report shown on-screen (value increase estimate, cost-benefit summary) plus a 'Get Formal Quote' CTA that captures the lead with intent data attached