Dormant Customer Reactivation by Service Type
The Problem
You have 2,000+ past customers who have not called in 18 months. One well-timed message could win them back. This automation segments your dormant customer list by service type and sends targeted campaigns: HVAC gets a seasonal tune-up offer, plumbing gets an inspection pitch, electrical gets a safety check. Also trigger campaigns around holidays and seasonal changes — there are 4-6 natural touchpoints per year. The math: 1,000 past customers, even 1% rebook, that is 10 jobs at $500 average = $5K minimum. The downside is zero.
How It Works
Customer list filtered by last service date > 12 months, segmented by service type
AI writes campaigns per segment: HVAC to seasonal tune-up, plumbing to inspection, electrical to safety check. Multi-touch sequence.
5-10% of dormant customers rebook. Significant revenue from existing database.
Importable Templates
PRD
prd here