The AI Trades
Call & Lead Handling

Lead Enrichment: Auto-Fill CRM from a Phone Number

Copy-Paste Script 3 hours
AirtableServiceTitanTwilio

The Problem

New lead calls. CSR gets a name and phone number. CRM record has two fields filled out of twelve. Nobody researches the customer before the callback. This automation takes a phone number or email and auto-fills the CRM record with full name, address, property type, previous service history if they are a returning customer, and any publicly available property info. CSR has full context before the callback instead of going in blind.

How It Works

Input

New lead phone number or email address

Transformation

AI cross-references phone/email against existing CRM records, public data sources, and property databases. Auto-fills name, address, property details, service history.

Output

Rich CRM record from minimal input. CSR has full context before the callback. 30 seconds of data entry instead of 5 minutes.

Importable Templates

Make.comAirtable + OpenAI integration

PRD

prd here

RolesCSROwner
PrinciplesSpeed Wins the JobYour Data is Worth More Than You Think