Roofing has one of the lowest close rates in home services - typically 25-35%. For every job you close, there are 2-3 unsold estimates sitting in your pipeline. A CRM that follows up automatically recovers 15-20% of those lost deals.

1. AccuLynx

Built specifically for roofing contractors.

Key features: Lead management with source tracking, EagleView and HOVER integration, material ordering, insurance claim management, production scheduling.

Best for: Roofing companies handling insurance work and storm damage.

Pricing: Custom pricing, typically $100-300/month.

2. JobNimbus

Popular CRM designed for roofing and exteriors.

Key features: Visual sales pipeline, EagleView integration, automated workflows, mobile-friendly estimating, material ordering.

Best for: Roofing companies wanting visual pipeline management.

Pricing: Starts at $250/month.

3. ServiceTitan

Enterprise option for larger roofing operations.

Key features: Full dispatching, marketing attribution, financing integration, pricebook management.

Best for: Roofing companies doing $1M+ with multiple crews.

Pricing: $300+/month.

4. Jobber

General contractor CRM that works well for smaller roofers.

Key features: Quote follow-ups, scheduling, online payments, GPS tracking.

Best for: Roofing companies under $500K revenue.

Pricing: $49-249/month.

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5. GoHighLevel

Marketing-focused CRM for roofers investing heavily in lead generation.

Key features: Speed-to-lead automation, multi-step nurturing sequences, reputation management.

Best for: Roofers spending $5K+/month on advertising.

Pricing: $97-297/month.

Follow-Up Timing for Roofers

The most effective follow-up schedule for unsold roofing estimates:

  • 48 hours: First text follow-up
  • 7 days: Second follow-up with a time-sensitive offer
  • 14 days: Final follow-up
  • 90 days: Re-engagement for customers who didn't buy

One roofer on r/sweatystartup found $180,000 in unsold estimates through CRM reporting and recovered 18% with automated follow-up texts.

Worked Example: Roofing CRM ROI

$180,000 in unsold estimates × 18% recovery = $32,400 recovered from one follow-up round. Monthly: 20 estimates/month at $8,000 average. At 30% close rate: 6 jobs. With follow-up recovering 15% of 14 unsold: 2.1 additional jobs × $8,000 = $16,800/month. CRM cost: $250/month (JobNimbus). ROI: 67x. Roofing has high average ticket values, so even a small recovery percentage generates massive ROI.

What Not to Do

  • Don't use a generic CRM for roofing. AccuLynx and JobNimbus integrate with EagleView, HOVER, and material suppliers. A generic CRM can't match these roofing-specific workflows.
  • Don't skip the 48-hour follow-up. The first 48 hours after an estimate is the highest-conversion window. After 7 days, close rates drop significantly.
  • Don't forget insurance claim tracking. If you do storm damage work, your CRM needs to track insurance claims, adjuster meetings, and approval status. Missing this data costs you jobs.
  • Don't ignore lead source tracking. With roofing's high cost-per-lead, knowing which channels (Google Ads, door knocking, referrals) produce the best ROI is critical for budget allocation.

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