The AI Trades Blog
AI tools, marketing tactics, and automation strategies for home service contractors.
How to Use Google Local Services Ads to Get More Contractor Leads
LSA leads average $53 each - 49% less than standard Google Ads. Here is how contractors get more of them in 2026.
How to Use Google Local Services Ads to Get More Leads as a Contractor
Google LSA leads average $53 each vs. $149 for non-branded PPC. Here's how contractors get more leads and a 7.84x ROAS from Local Services Ads.
Google Local Service Ads for Contractors: The Complete Setup Guide
LSA leads cost $5-$130. Here's how to set up Google Local Service Ads, get verified, and pay less per lead than your competitors.
How to Use Google Local Service Ads to Get More Leads as a Contractor
LSA leads average $25-$45 vs. $90+ for standard search ads. Here's how contractors set up and win with Google Local Service Ads in 2026.
How to Get More Roofing Leads with Google Local Services Ads
Roofing LSA leads cost $45-$120 vs. $228 for search ads and convert at 31%. Here's how to rank higher and pay less.
How to Get Roofing Leads With Google Local Service Ads
Roofing LSA leads cost $45-$120 each and convert at 31%. Here's how to set up Google Local Service Ads and close jobs from them.
Google Local Services Ads for Contractors: How to Get More Leads for Less
LSA leads cost $6–$95 depending on your trade. Here's how contractors get more jobs for less ad spend in 2026.
How to Get More Roofing Leads: SEO, Google Ads, and Referral Strategies
Roofing leads average $350 via Google Ads. Here's how to cut that cost with SEO, LSAs, and referral programs that close at 40-60%.
How to Get More Roofing Leads: Proven Strategies for Contractors
Roofing leads average $228 on Google Ads. Here's how to get more leads without paying top dollar for every single one.
Why Your Ads Look Fine But Your Revenue Is Flat
Traffic up, revenue flat? Home service CPL rose 10.51% in 2025. Learn the exact funnel audit that stops ad spend from leaking.
Google Ads for Roofers: Campaign Setup That Books Jobs, Not Tire-Kickers
Roofing is the most expensive home service category to advertise in - average cost per lead hits $228.15 according to LocaliQ's 2025 benchmarks. Here's how to structure your campaigns so every dollar chases booked jobs, not browsers.
Google Ads for Electricians: The Keywords That Actually Convert
Electricians pay an average of $12.18 per click on Google Ads - the second-highest CPC in all of home services. This breakdown shows which keywords actually book jobs and which ones drain your budget.