The AI Trades Blog
AI tools, marketing tactics, and automation strategies for home service contractors.
Are AI Referrals Better Leads Than Google? What Contractors Need to Know
ChatGPT referrals convert at 15.9% vs Google's 1.76%. Here's how contractors can measure and capture AI traffic before competitors do.
Google Local Service Ads for Contractors: The Complete Setup Guide
LSA leads cost $5-$130. Here's how to set up Google Local Service Ads, get verified, and pay less per lead than your competitors.
How to Set Up Online Booking for Your Contracting Business (And Win More Jobs)
94% of consumers choose contractors who offer online booking. Here's how to set it up and recover up to $14,500/month in lost revenue.
How to Grow Your Insulation Business: A Contractor's Complete Guide
Insulation leads cost $70-$200 each. Here's how to get more of them, close more jobs, and build a business hitting $500K-$1M per rig.
How to Grow a Water and Fire Damage Restoration Business
Water damage jobs average $3,812. Learn how to grow your restoration business with Google Ads, LSAs, referrals, and AI tools that actually convert.
How to Grow Your Water Heater Replacement Business as a Plumber
Water heater Google Ads cost $256/lead in 2026. Here's how to grow your replacement business without burning your ad budget.
How to Use Google Local Service Ads to Get More Leads as a Contractor
LSA leads average $25-$45 vs. $90+ for standard search ads. Here's how contractors set up and win with Google Local Service Ads in 2026.
How to Grow a Solar Panel Installation Business as an Electrician
Electricians adding solar can hit $1.5M in revenue. Here's how to grow your solar business without blowing $206/lead on cold traffic.
How to Get More Roofing Leads with Google Local Services Ads
Roofing LSA leads cost $45-$120 vs. $228 for search ads and convert at 31%. Here's how to rank higher and pay less.
How to Get Roofing Leads With Google Local Service Ads
Roofing LSA leads cost $45-$120 each and convert at 31%. Here's how to set up Google Local Service Ads and close jobs from them.
How Electricians Can Add EV Charger Installation to Grow Revenue
EV charger installs pay $800–$6,350 per job. Here's how electricians can add this service and cut their $12.18 CPC with targeted marketing.
How to Grow a Gutter Business: More Leads, Bigger Jobs, and Recurring Revenue
Gutter contractors pay $11.13 avg CPC, the highest in home services. Learn how to get cheaper leads, bigger jobs, and recurring revenue.