The AI Trades Blog
AI tools, marketing tactics, and automation strategies for home service contractors.
Google Ads for Roofers: Campaign Setup That Books Jobs, Not Tire-Kickers
Roofing is the most expensive home service category to advertise in - average cost per lead hits $228.15 according to LocaliQ's 2025 benchmarks. Here's how to structure your campaigns so every dollar chases booked jobs, not browsers.
How to Build a Contractor Referral Network
How to build a referral network with other contractors. Cross-trade referrals, networking strategies, and partnership structures for home service businesses.
How to Get More HVAC Leads: 10 Channels That Work
10 lead generation channels for HVAC companies. Seasonal strategies, cost-per-lead data, and real results from HVAC contractors.
How to Get More Leads as a Plumber: 10 Proven Channels
10 lead generation channels for plumbing businesses. Google Ads, LSA, SEO, reviews, referrals, and more - with real cost-per-lead data from plumbers.
Automated Follow-Ups for Contractors: The Complete System
How to set up automated follow-up sequences for contractor businesses. Estimate follow-ups, post-job sequences, and re-engagement campaigns with real results.
Contractor Website Must-Haves: 10 Elements That Generate Leads
10 website elements every contractor needs to convert visitors into phone calls and form submissions. Data-backed checklist for plumbers, HVAC, and electricians.
Direct Mail Marketing for Contractors: Is It Still Worth It?
Direct mail marketing for contractors - when it works, what to send, and how to track ROI. Real results from contractors using postcards and Every Door Direct Mail.
Referral Programs for Home Service Businesses
How to build a contractor referral program that generates consistent leads. Incentive structures, tracking, and results from real contractor referral systems.
Nextdoor Marketing for Contractors: Free Leads from Your Neighborhood
How contractors use Nextdoor to generate free leads. Neighborhood marketing strategy, business page setup, and results from contractors on the platform.
AI Lead Generation for Contractors: 8 Tools That Work
8 AI lead generation tools for home service contractors. Speed-to-lead automation, lead scoring, and conversion tools with real contractor results.
AI Chatbots for Home Service Websites
AI chatbot tools for contractor websites that qualify leads, book appointments, and answer FAQs 24/7. Comparison of top options with real contractor results.
AI Phone Answering for Contractors: Best Services in 2025
AI phone answering services for home service contractors. Compare Smith.ai, Nexa, Goodcall, and more - with real results from contractors who use them.