The AI Trades Blog
AI tools, marketing tactics, and automation strategies for home service contractors.
How to Recession-Proof Your Contractor Business: 7 Moves to Make Now
Roofing leads cost $228 each. Here are 7 moves contractors are making now to survive a downturn without slashing prices.
How to Fire Bad Customers: The Scripts Contractors Use Without Burning Bridges
Roofers pay $228 per lead. Learn the exact scripts contractors use to fire bad customers without tanking their reputation.
How to Add a Second Trade to Your Contractor Business
Home services cost per lead rose 10.51% in 2025. Adding a second trade can spread that cost if you do it right.
How to Build a Contractor Brand That Commands Premium Pricing
Brand building for contractors. Logo, truck wraps, online presence, and reputation systems that differentiate your business and justify higher prices.
How to Create a Maintenance Agreement Program
Step-by-step guide to creating a maintenance agreement program for your contractor business. Pricing, packaging, selling, and managing recurring service plans.
How to Win Commercial Contracts as a Home Service Contractor
How to break into commercial work as a residential contractor. Finding opportunities, bidding, insurance requirements, and relationship building.
How to Upsell Home Service Customers (Without Being Pushy)
How to upsell additional services to home service customers. Ethical upselling strategies that increase average ticket and customer satisfaction.
How to Build a Contractor Referral Network
How to build a referral network with other contractors. Cross-trade referrals, networking strategies, and partnership structures for home service businesses.
How to Sell Maintenance Agreements for Home Services
How to build and sell maintenance agreements for contractor businesses. Pricing, packaging, sales scripts, and retention strategies for recurring revenue.
How to Increase Average Ticket for Contractors
Strategies to increase average ticket size for home service contractors. Upselling, good/better/best pricing, and add-on services that boost revenue per job.
How to Hire Technicians for Your Home Service Business
How to find, interview, and retain technicians for home service businesses. Recruiting strategies that work in a tight labor market.
How to Scale a Plumbing Business: Growth Playbook
Growth playbook for plumbing businesses. From solo plumber to multi-truck operation - hiring, systems, marketing, and operations strategies.