The AI Trades

The AI Trades Blog

AI tools, marketing tactics, and automation strategies for home service contractors.

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Contractor Marketing Lead Generation Google Ads

How to Use Google Local Services Ads to Get More Leads as a Contractor

LSA leads average $53 vs. $104 for Google Ads. Here's how contractors set up, optimize, and profit from Local Services Ads in 2026.

May 23, 2026 · 8 min read
Contractor Marketing Lead Generation Google Ads

How to Use Google Local Services Ads to Get More Leads as a Contractor

LSA leads average $53 each vs. $90.92 for traditional Google Ads. Here's how contractors set up and win with Google Local Services Ads.

May 21, 2026 · 8 min read
LSA Contractor Marketing Google Ads

How to Run Google Local Services Ads for Home Service Contractors

LSA leads average $53 vs. $104 for standard Google Ads. Here's how contractors set up, optimize, and scale Local Services Ads in 2026.

May 16, 2026 · 9 min read
Contractor Marketing Lead Generation Google Ads

Google Local Service Ads for Contractors: The Complete Setup Guide

LSA leads cost $5-$130. Here's how to set up Google Local Service Ads, get verified, and pay less per lead than your competitors.

May 13, 2026 · 9 min read
Roofing Lead Generation Google Ads

How to Get More Roofing Leads with Google Local Services Ads

Roofing LSA leads cost $45-$120 vs. $228 for search ads and convert at 31%. Here's how to rank higher and pay less.

April 22, 2026 · 8 min read
Contractor Marketing Lead Generation Google Ads

How to Use Google Local Service Ads to Get More Contractor Leads

LSA leads cost $15–$300+ depending on your trade. Here's how to set up Google Local Service Ads and get more contractor leads in 2026.

April 20, 2026 · 9 min read
Roofing Lead Generation Google Ads

How to Get Roofing Leads With Google Local Service Ads

Roofing LSA leads cost $45-$120 each and convert at 31%. Here's how to set up Google Local Service Ads and close jobs from them.

April 19, 2026 · 9 min read
Lead Generation Google Ads Contractor Marketing

Google Local Services Ads for Contractors: How to Get More Leads for Less

LSA leads cost $6–$95 depending on your trade. Here's how contractors get more jobs for less ad spend in 2026.

April 16, 2026 · 9 min read
Lead Generation Google Ads SEO

How to Get More Roofing Leads: SEO, Google Ads, and Referral Strategies

Roofing leads average $350 via Google Ads. Here's how to cut that cost with SEO, LSAs, and referral programs that close at 40-60%.

April 13, 2026 · 8 min read
Contractor Marketing Google Ads Lead Generation

Why Your Ads Look Fine But Your Revenue Is Flat

Traffic up, revenue flat? Home service CPL rose 10.51% in 2025. Learn the exact funnel audit that stops ad spend from leaking.

April 9, 2026 · 9 min read
Lead Generation Google Ads Contractor Marketing

How to Get More Roofing Leads: Proven Strategies for Contractors in 2026

Roofing leads average $228.15 on Google Ads in 2025. Learn which channels produce real ROI and how to stop wasting your ad budget in 2026.

April 9, 2026 · 8 min read
Google Ads Electrician Marketing PPC Keywords

Google Ads for Electricians: The Keywords That Actually Convert

Electricians pay an average of $12.18 per click on Google Ads - the second-highest CPC in all of home services. This breakdown shows which keywords actually book jobs and which ones drain your budget.

April 2, 2026 · 5 min read
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