The AI Trades Blog
AI tools, marketing tactics, and automation strategies for home service contractors.
How to Get More Roofing Leads: Proven Strategies for Contractors in 2026
Roofing leads average $228.15 on Google Ads in 2025. Learn which channels produce real ROI and how to stop wasting your ad budget in 2026.
Why Your Ads Look Fine But Your Revenue Is Flat
Traffic up, revenue flat? Home service CPL rose 10.51% in 2025. Learn the exact funnel audit that stops ad spend from leaking.
Google Ads for Roofers: Campaign Setup That Books Jobs, Not Tire-Kickers
Roofing is the most expensive home service category to advertise in - average cost per lead hits $228.15 according to LocaliQ's 2025 benchmarks. Here's how to structure your campaigns so every dollar chases booked jobs, not browsers.
Google Ads for Electricians: The Keywords That Actually Convert
Electricians pay an average of $12.18 per click on Google Ads - the second-highest CPC in all of home services. This breakdown shows which keywords actually book jobs and which ones drain your budget.
Google Local Service Ads for Electricians
Google LSA guide for electrical contractors. Verification requirements, budget strategy, and how LSA compares to Google Ads for electricians.
Google Local Service Ads for HVAC Companies
Google LSA setup guide for HVAC contractors. How to get verified, set seasonal budgets, and maximize lead volume from Local Service Ads.
Google Local Service Ads for Plumbers: Setup and Results
Google LSA guide for plumbers. How to get Google Guaranteed, set your budget, and compare LSA cost per lead to traditional Google Ads.
Google Ads for HVAC Contractors: Budget, Keywords, and ROI
Google Ads guide for HVAC companies. How to structure campaigns, pick keywords, set budgets, and track ROI with real HVAC cost-per-lead data.
Google Ads for Plumbers: Complete Setup Guide
How to set up and optimize Google Ads for your plumbing business. Keyword targeting, budgets, and real cost-per-lead data from plumbing contractors.